Pet store queries are broad by mother nature. Persons want a spot they are able to trust for many pet varieties, not merely one particular narrow group web page.
That may be why the homepage normally justifies the initial wave of wide commercial inbound links if you are pushing store-degree conditions.
It gives serps a clean spot for blended intent: buying, discovery, group searching, and brand evaluation.
When the root URL receives stronger, inner sections normally benefit from that lift.
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